Sam Wood's Fitness Empire Rebrands Amid Domestic Violence Charges

Sam Wood's fitness empire, The 28 Program, officially rebranded on October 28, 2026, according to The Sydney Morning Herald. The rebranding coincided with Wood facing domestic violence charges. The Sydney Morning Herald's report, published at 22:29:43 on October 28, included details about the legal issues facing Wood. News.com.au and Antara reported the rebranding on October 29, 2026, at 01:28:20 and 18:33:30 respectively. Both outlets focused primarily on the rebranding event, with less emphasis on the domestic violence charges. The Sydney Morning Herald provided additional context about the legal issues, while the other outlets concentrated on the rebranding. The Sydney Morning Herald's report included details about the domestic violence charges against Sam Wood, while News.com.au and Antara focused on the rebranding. The publication dates of the reports varied, with The Sydney Morning Herald reporting on October 28, 2026, and News.com.au and Antara on October 29, 2026.