Sydney Sweeney faces backlash for 'sexualising women’s sport' in betting ad

Sydney Sweeney, an actress known for her role in the television series 'Succession,' appeared in a betting advertisement that included a nude sports-prediction segment. The ad, released on September 14, 2026, was criticized for its portrayal of women in sports, with critics arguing it sexualized female athletes. The backlash came swiftly, with athletes and public figures condemning the ad for its perceived objectification of women in sports. The ad, which was published by a betting company, featured Sweeney in a revealing outfit while making predictions about sports events. The content was widely shared on social media, where it sparked a significant amount of public discourse. Athletes and advocates for gender equality expressed concern over the ad's message, with some calling for a boycott of the betting company. The controversy highlights ongoing debates about the representation of women in sports and the role of media in shaping public perception. The sources report the event with consistent details, though the specific phrasing of the ad's content and the nature of the backlash are presented with slight variations. Both outlets emphasize the controversy surrounding the ad and its impact on public discourse regarding women in sports.